Monthly Archives: January 2011

Pricing the first year Seasonal clubs (like New England) get new members in two waves: April/May and September/October. April/May is logical — spring is in the air and the new members get a full season of play for their dues. … Continue reading →

Encourage New Members to Join I was talking to some guys last fall. They thought the solution to their membership woes was radio advertising. Are you kidding me? The fundamentals are the fundamentals. You should definitely have a kickback arrangement … Continue reading →

Time is the Essence A critical part of your value proposition should be speed of play. A peak round at most public courses is 5-6 hours. At my course during busy times it is 4 hours 15 minutes. That’s an … Continue reading →

#1 Focusing on Price is a Trap It’s what most clubs want to do. Because it makes sense. If we can just get people in the door, they’ll see the value of membership and stay. There used to be two … Continue reading →